Lucy Shenouda, MCC, AC

Lucy is a leadership and team coach. She is a Systemic Team Coaching faculty member on the GTCI Practitioner and Senior Practitioner Program, having started her journey with Professor Peter Hawkins as part of the GTCI Launch Team. Fluent in English, Lucy draws on extensive marketing experience in corporate leadership roles with Fortune and Global 500 organizations in the Middle East North Africa (MENA) region, excelling in coaching conversations focused on operational excellence, team alignment, and resilient leadership.

 

SPECIALIZATIONS

Executive & Leadership Coaching
Conflict Coaching
Systemic Team Coaching
Workshop Design and Facilitation

 

SECTOR EXPERIENCE

Broadcast Media/Telecom
Construction/Real Estate
Engineering
Entrepreneurship
IT & Financial Services
Leisure/Hospitality
Professional Services
Public Sector
Technology & Innovation

 

LEADER & TEAM ASSESSMENTS

The Leadership Circle™
Collective Leadership Assessment™
Diamond Power Index®
Diamond Power Audit®
Team Connect 360

 

COACHING CREDENTIALS

4,000 hours of coaching experience
ICF Master Certified Coach (MCC)
ICF Advanced Certification in Team Coaching (ACTC)
EMCC Accredited Coach at Senior Practitioner level (EIA)
EMCC Accredited Coach Supervisor (ESIA)
EMCC Accredited Team Coach at Senior Practitioner Level (TCQA)
CTI Certified Professional Co-Active Coach (CPCC)
CRR GLOBAL Organization & Relationship Systems Certified Team Coach (ORSCC)

RAMA INTERNATIONAL, INC.

CONSULTING │ COACHING │GOVERNMENT RELATIONS
P.O. Box 221288
Chantilly, VA 20153, USA
+1-703-388-2898

Based in Dulles, Virginia, USA
Satellite Offices:

  • Richmond, VA
  • Middle East
  • India

Memberships and Affiliations:

  • Northern Virginia Chamber of Commerce
  • Loudoun County Chamber of Commerce
  • Greater Washington Board of Trade

EXPERIENCE

Her professional background includes collaborating with global brand ambassadors to co-lead marketing and learning integration for renowned brands such as Unilever, McDonald’s, Nestlé, and Showtime Arabia (now OSN). As a keynote speaker, Lucy is actively involved with Global and Canadian social impact organizations, demonstrating high proficiency in English.

 

QUALIFICATIONS

Accredited as a Master Certified Coach by the International Coaching Federation (ICF) and certified as a senior practitioner by the European Mentoring & Coaching Council (EMCC Global), Lucy is well-equipped to engage clients through a range of assessments, coach/mentor supervision, and team coaching practices. Her diverse life experiences across cultures uniquely position her to guide global clients in maximizing their potential and overcoming challenges.

 

APPROACH AND METHODOLOGY

Lucy is a specialist in team development through systemic team coaching, offering a perspective that goes beyond traditional team building. Her approach ensures that a team’s actions, goals, and purpose are deeply interconnected with the broader organization’s mission and strategy. By engaging interest-holders, she helps teams achieve mandates that are clear, focused, and co-owned by those impacted by their execution and outcomes.

Lucy embraces the idea that life is often simpler than we make it. From this belief springs her guiding philosophy and mission: “Fostering the essential conversations that challenge complacency in the workplace.”

Coaching conversations are marked by Lucy’s signature style – Bold with Grace. She creates the conditions for authentic, collaborative dialogues that empower high-potential leaders and teams to achieve their most critical goals and drive meaningful results.

 

PERSONAL PROFILE

Beyond her professional endeavors, Lucy is a curator, writer, and artist with a talent for connecting people and crafting strategic solutions. As a mother of two adult sons and a spirited dog named Scooby, she brings a compassionate and holistic approach to her coaching practice.

 

ENGAGEMENT HIGHLIGHTS

1. Provide public and private sector senior leaders and teams with systemic coaching that broadens the circle of collective leadership influence, advances career development, and fosters collaborative problem-solving across interest-holders.

2. Facilitate team (re)alignment among high-profile leaders and teams, enabling tough decisions, mitigating undue stressors, and renewing focus on an integrated performance scorecard.

3. Support senior leaders in scaling up, empowering team leaders to progress in their careers, embrace greater responsibility, and drive organizational success. These changes lead to more fulfilled employees, better equipped to pursue career goals and contribute to a shared purpose.

4.Team coaching case study published in Leadership Team Coaching in Practice, Peter Hawkins, 3rd Edition.

For more information, please contact us.

RAMA International, Inc.